Our R&D director, Limin Kew graduated from one of the top universities in asia, the National University of Singapore specializing in both Biomedical Science, Molecular and Cell Biology in 2004.
More than a decade back, she saw an obvious gap in the Asian skincare market.
Most skincare ranges were developed for temperate countries and Caucasian skin.
There were simply very few natural skincare ranges specially developed for Asian skin in hot humid climates.
This meant that these off-the-shelf skincare products would not be dedicated to maximum efficacy in tropical countries with increased sun exposure and humidity.
After numerous years of developmental and dermalogical trials, she finally developed a range of potent natural skincare products in 2008.